Top 5 Reasons Why Blogging Can Fast Track Your Business Results
According to recent research by Content Marketing Institute, 60% of successful businesses reported that blogging is the most effective technique to connect with their target audience.
Unfortunately, some businesses have not embraced blogging as part of their digital marketing efforts. The truth is they’re losing customers to their competitors.
With the ease of starting a blog for your business, this shouldn’t be happening today.
So, we’re going to share with you the top five blogging benefits that will help you refocus your marketing efforts and gain more leads for your business.
Blogging is a way of writing and publishing content on your website. A blog aims to discuss an idea, share tips, pass some information, or entertain your audience.
For businesses, blogging is a technique to connect, interact, and offer valuable information to their target audience.
Benefits of Blogging for Businesses
1. Stand Out as an Industry Expert
Blogging is one way of offering value to your audience. Sharing relevant and high-quality information to your readers will demonstrate your expertise in the industry.
As you build your audience, you will be known as a go-to resource for useful information.
The deal gets better when you are consistent in your blogging. You build an audience that trusts and relies on the information, tools, and resources you offer to them.
Without much effort, your business will convert the readers into buying customers.
If you run a business in the travel industry, you can start a blog to help your readers make good travel decisions. On your blog, share tips on the best places to visit and how your audience can save money as they travel. Once you provide high-value information, your readers will trust you.
Tourists will only want to travel with a company ran by experts. Blogging is one way that will prove to them that you are an expert in the industry.
2. Gain More Exposure in the Market
According to WordPress, over 409 million people read over 20 billion blog posts monthly. If you don’t have a blog for your business, you’re missing out on reaching new customers.
Having a blog will allow your business to be known by your target audience, who are online reading content in your industry.
See it as a way to reach a certain audience that you can’t reach by any other marketing strategy.
Your target audience is already searching for solutions. Start blogging today, solve their needs, and convert them to your loyal customers.
Travel Forever is an Australian company in the tour and travel industry. Through their website’s blog, they share tours and travel tips to their audience.
People who are searching online for tour tips can easily find Travel Forever as compared to other travel companies without a blog. They have exposure to a huge audience from all over the world.
3. Listen to Your Audience and Serve them Better
You cannot serve your customers better if you don’t know them. Sometimes your products might not be meeting your customer’s needs. The only way to understand your customers and how they respond to your products is by obtaining their feedback.
Blogging is a friendly way to get responses from your customers. On every post, allow readers to share their thoughts and leave a comment for you.
If you receive comments, look at the following things:
Posts with most comments: These could be an area of interest with your target audience. You can offer products related to the subject of the post.
Suggestions: Some readers will give you ideas for future posts. Other suggestions would include the type of products customers are looking for or improvements that should be made on your services.
Confused or Negative comments: Take every criticism positively. Use negative comments to improve your services and offer customers what they are looking for.
4. Drive More Traffic to Your Website
People are actively looking for solutions online. Most of the traffic you will get on your website comes from search engines.
Unfortunately, if you don’t appear on the first page of a search engine, no one will find your website.
A survey done by HubSpot shows that 75% of the audience on search engines don’t scroll beyond the first page.
Blogging is one of the best ways to rank well on search engines. Your business blog is a collection of articles, expertise, and keywords that are reliable to Search Engine Optimization. It’s one of the best ways to rank your website on the first page every time someone searches for products in your industry.
As you get featured on search engines, you get more audience to your website, which in turn convert to leads and buying customers.
To drive free traffic, you can share your blog post in the following areas:
Social media: Share the article on Facebook, Twitter, LinkedIn, Pinterest, among other social media platforms.
Email: Share with your email list and blog subscribers.
Quora: This is a question and answer network. It has nearly 1.5 million viewers per month.
5. Collect Contact Information for Your Leads
A study shows that businesses with blogs get more leads from their website than their competitors who don’t have an active blog.
This takes us back to our first point about trust. If you are publishing high value and engaging content, your prospects trust you with their contact information.
Simply, you can ask your audience to subscribe to your blog posts.
Once you have their emails, add them to your marketing funnel. Per schedule, send them valuable information and promotions about your business.
The more you keep in touch with your audience, the higher the chances of converting them to buyers.
Now, What? Start Blogging!
Create and publish content in a way that attracts your audience and turn them into leads. This is where you begin.
However, the problems fall in creating blog content. Sometimes as a business owner, the thought of blogging can be overwhelming.
You’re busy developing your products and don’t have the time or expertise to write great content.
But that shouldn’t be the case. You can hire an expert to handle your blogging as you take care of your core business.
Instead of having a website without a blog, an expert will help you create and distribute content that attracts your target audience and turns them into leads.