There’s Big Marketing ROI In Content Marketing
Did you know that 70% of your customers would rather learn about you through an article over an advert? In fact, 86% of consumers skip TV ads while 44% ignore direct mail.
But you know what? 60% of consumers are compelled to check out a product after reading online content about it.
Yes, companies have been producing content for decades. From brochures to flyers to direct mail to emails and videos. And they’re still doing it and so are you.
But in recent past, the art of content marketing has been redefined.
People are now searching for content online—on Google, Facebook, Instagram, Twitter, LinkedIn and blogs. People now want content that is more accessible, authentic, and relevant from brands like yours, and have come to expect it.
Online content has become so powerful that it can transform your business through lower costs and higher returns than traditional marketing methods.
Having great products is no longer enough to get you more sales. You have to give customers what they want.
Now is the time to take content marketing more seriously than ever. The revenue it generates on a global scale is believed to be worth US$ 300 billion. Done well, content marketing can deliver real returns for your business.
What is Content Marketing?
Content marketing is all about information. It’s a strategy that uses content—in form of blogs, articles, social media posts, infographics, white-papers, videos, emails, events, eBooks, webinars, etc.—to capture leads, build trust with your audience, increase engagement, and improve brand awareness and recall.
Don’t Know How to Get Started? Get an Expert to Help You
Very many companies of all sizes (including the Fortune 500) don’t know what the objective of content marketing is, or even how to get started.
Instead of adding more to your plate or doing it the wrong way outsource your content marketing. 73% of brands are now hiring someone to handle their content marketing strategy. If done right, it will grow your traffic, generate leads, and deliver real marketing ROI.
Find an agency that will focus on business goals, understands your niche and your target audience. An agency that will offer you the right mix of content packages such as a set number of blog posts per month, managing your Facebook, Instagram, Twitter and LinkedIn accounts, creating quality backlinks to your website, email marketing etc.
People who will not only provide you with packages but who will also target content to effectively move leads through your funnel.
4 Ways Content Marketing will Increase Your Bottom line
- Increase your leads
Content marketing will cost you 62% less than traditional marketing, but generate 3 times your leads.
Social media posts, blog post, emails and other forms of online content are six times more effective at converting leads into customers.
- Help you appear on first page of Google
88% of consumers use online search to find information regarding products and services they’re interested in. Well written and optimised blog posts will help you appear more and higher on Google, thus helping prospects to find as they’re looking for products/services like yours online.
- Earns your prospects’ attention and trust
Content turns a cold lead into a prospect bringing them closer to making a purchase. 53% of consumers say receiving free content on a topic they’re interested in from companies is effective in making them do business with these companies.
There’s no better way to offer free content to your prospects than via an active, engaging and informative blog.
- Position you as an industry leader
Publishing authoritative, well researched content about your industry helps to show what your brand knows and positions you as a leader in your industry.
You probably have a LinkedIn profile. But when was the last time you used it? LinkedIn is one of the best platforms to publish expert authority content such as updates, industry news, how-to articles etc. In doing so, you put your brand in a lead’s mind and show them that you are the best option in your field.
If you haven’t already, now’s the time to start exploring the value content marketing can add to your company.
Charm Marketing is a specialised content agency that will take your content marketing to the next level and bring real and immediate returns. Our team of 12 tried and tested professionals with all the skills you need, will transform your business. We’ll turn your clients to brand loyalists with a greater confidence in your offering and expertise.
You know your business needs content marketing. Contact us now and we’ll get it done for you!