There is a new spot in town. The client wants you to be on top of things because he is launching his new venue in 10 days. That means you have to work a miracle within 9 days.
Project Goals and Requirements
The client contacted us on the 10th of June and we had to make it all happen on the 20th of the same month. The owner gave us free rein but there was a long list of tasks to achieve this required speed
Client business had no website.
We had to develop a responsive website which had an invitation pop up that visitors would use to compete for free tickets to the launch. There was also a great gallery to wet the visitors visual appetite. This site and content was completed in 3 days and the mail goal was to drive paid traffic from FB to start building their email list.
Client’s business did not have a social life.
The client’s Facebook page was an abandoned house and so we started furnishing it with posts and immediately they went up in their number of likes (300 to 500) within 10 days. There was a Facebook competition where people tagged their friends and 30 people got a special pass to attend the launch. Facebook posts and graphics were designed. The focus was to engage the audience and have them look forward to a good time.
Client had no email marketing.
First step was to set up an autoresponder for Taboo Tiki and in less than a week they had a list of subscribers to re market too. A guest list was also created for the doorman and also to say thank you to all attendees the next day. Why? Because most businesses overlook the power of being responsive. We then sent an email summarising the activities that took place at the launch. Marketing mix emails were created to inform clients of the other events that our client had coming up.
Planning for an event within 9 days.
The first thing to be done was to develop a website. Then we got the copywriters busy while the videographer went to the launch location to shoot a promo video and take photos for the website and social media advertising. This was for cold traffic so as to drive people to the website. On visiting the website there was a pop up that gave them a chance to participate in a competition for free tickets to the launch.
Using a media list, we sent out media invites to all the stakeholders on the Gold Coast. The media houses were also involved as well as top businesses and concierge teams from all the local hotels targeting a 25+ market.
Charmaine, our team leader was at the launch making sure that everything was going as planned. She also sourced, booked and managed the entertainment, an authentic Polynesian dance troupe and drummer. The highlight of the night was how they involved the VIP attendees on the dance floor. In addition, Charmaine oversaw the photographer and videographer that were capturing worthy moments.
It was amazing. Media stories on both print and radio. Over 400 people were in attendance and they spread the word all over the Gold Coast. Our individual team members might not have got a mention but we love it when our client is satisfied. In this case, we were an emergency response team that far surpassed our clients expectations.