How to Put Your Business on Google for Free
As a new business, there are a few things as important as making sure customers can find you. Google is a dominating power in the world of search engines. As of 2020, Google holds about 86% of the global search engine market, and these numbers are projected to keep on growing.
That means you need to make it as easier as possible for your customers to find you on Google.
While there are a variety of paid advertising ways that you could use to drive eyes, customers, and sales to your new business, in this article, we will talk about one of the simplest but most important steps to take. And the best part? It is completely free. If you follow these steps you will be taking advantage of the easiest way for customers to find your business online.
The two Google services or tools you will need to get acquainted with to get started are Google My Business and Google Maps.
Together, these two tools will allow you to put your business on Google for free.
This is will instantly make your business searchable on Google Maps and can drive real clients to your store. If you don’t set up your Google My Business profile, then the chances of your business making to the 1st page of Google results is diminished.
Your future customers will also have the information they need to contact you and navigate to your website or social media handles. Altogether this provides vital information, like reviews, that build trust and forge a stronger relationship.
Google My Business
This is your business management platform. It will provide you with vital information and it is a very easy and straightforward tool that anyone, regardless of skill level can use. When you create an account and login to your Google My Business profile, you will be able to take a number of actions to build your profile.
You can manage customer interactions, update information if they change, (address, phone number), and add pictures of your business.
Another major advantage is access to your business analytics. This shows you how users are interacting with your business and through which channels. Even if you are not familiar with the analytics report, the data collected will be valuable as you continue to build your business and learning more about digital marketing.
Why do you need to put your business on Google?
No matter what your line of business is or where you live a future customer is searching for you. Just think of all the times you put a simple keyword like “hairdresser Melbourne” on your Google search.
As a matter of fact, we know that 46% of searches on Google are from people looking for a local business. So, you need to make it easier for locals in your area to find you.
As soon as you complete the process below, your business listing will appear in 3 places: the Google sidebar, the local results when someone searches for something relevant and of course the Google map.
Visibility can lead to website traffic, increase sales, strengthen your local image or all of the above together!
Establish a Connection
Think about the last time you looked at reviews of local businesses on Google Maps to see which one is better suited to your needs? What did you focus on? This is a key area that most business owners don’t utilize as much as they should but is super easy to accomplish through Google my Business.
That is interacting with your customers!
One of the things Google my Business offers you is reviews. This creates a conversation with your customers, where you get to learn what they like or would prefer is different. Of course, you can also respond to comments and address criticisms.
One tip: never delete bad reviews or leave them unanswered. Calmly state your point of the story and stay professional at all times.
It is FREE
There are a bunch of neat features with Google my Business and they are all free! In addition to your business profile, you can use Google’s Website Builder to set up your own single-page website with all the core information regarding your business. If you don’t already have a website, and 36% per cent of small businesses don’t, then this is a great opportunity to take advantage of.
In 2020, as the pandemic has shifted everything online, more and more people are waking up to the advantages of a strong online presence. Instead of spending money on Google Ads, or working tirelessly on your on-page SEO to optimize your website, setting up a Google my Business account is the fastest way to the 1st page of Google search results.
Step by step instructions on setting up Google my Business
- Click the link and go to https://www.google.com/business/
- Click on “Manage Now”
- Follow the prompts as they appear
Claim: If your business is not new, there may be an automatic listing for it on Google Maps. You still need to claim it though.
Use the search bar and add the name of your business.
When it comes up, click the button that says “claim”.
Create: For a brand-new business or if you haven’t been in business for a while, you will need to create a new listing.
Click on “Add New Business” under the search bar.
Add all the information required like address, phone number, type of business etc.
- Verify your business
Whether you “create a new listing” or “claim” your business, you will need to go through a verification process.
This is very simple and to do but there is a waiting period.
There are a few different ways to verify your business on Google my Business.
- Postcard by mail
- By Phone
- By Email
- Instantly (through Google Console)
For a new business, you most probably will need to use option 1, which is the postcard by mail. This can take up to 2 weeks or longer depending on where you are located.
Different business categories are eligible for different methods, so don’t be alarmed if you don’t see all of them or only see one.
Important: Don’t change your mailing address, or any other contact information on your profile after requesting this verification method.
Formerly known as Google Places, it is hard to imagine a time when Google Maps was not in our lives. Google Maps is a satellite and mapping service.
67% of consumers admit they prefer Google Maps to find businesses within their locality. 77% of smartphone owners regularly use a navigation app, and the majority believe Google Maps is the best and most preferred navigation app.
It provides users with the most relevant and updated information, so you need to make sure your business is represented accurately and efficiently.
Adding your business on Google Maps will allow future clients to find your exact location and listing here is also free.
Why do you need to put your business on Google Maps?
Google Maps is an essential tool if you want your business to get found within your locality. Listing your business on Google Maps allows you to rank in local searches and get discovered by new prospects looking for your products.
If you want to get an edge above your competitors, get more visibility for your business and get listed for local searches in the search engines.
Besides that, creating a Google Maps listing for your local business allows you to get reviews from clients. Google loves and favours businesses with good reviews. The more positive reviews you get from customers, the more you’ll rank in the search engines.
The beauty of Google Maps is that your business can be listed in more than one location. You also get the opportunity to rank in the first place of Google without having to spend on Google Display or search advertising. So, Google Maps is a place where business owners should work on listing their business.
In our next blog post, we go over step by step instructions on setting up Google Maps