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The Foundations of a Successful Internet Marketing Campaign
By: charm On: November 17, 2012 Comment: are off for this post. images-222x180

As a small business owner, you must have realised by now that the Internet offers a great opportunity to grow your business – if you have solid Internet marketing strategies in place. Everyone is getting online… including your customers! So now you’ve decided to take advantage on the marketing platform that the modern technology offers. So how are you going to get started? What should be the foundations of your Internet marketing campaign? What Internet marketing strategies can be most cost-effective for your business?

Being an Internet marketer for almost 5 years, I had worked with a number of different internet marketing projects. I’ve known many Internet marketers and small business owners that are only getting started marketing their businesses online. Unfortunately, many of them failed and eventually gave up without even achieving their shortest goals. So I know how the competitive world of Internet marketing really works and what Internet marketing strategies are most effective.

So let’s get started identifying and building a solid foundation for a successful Internet marketing campaign.


Identifying Your Target Audience

This is the first base of your entire Internet marketing campaign. You must identify your market audience so that you can tailor your marketing pitch accordingly. Who are your current and prospective customers? Look for common characteristics and interests. Which ones bring in the most business? This foundation is very crucial for successfully crafting your Internet marketing strategies. Why?

If you know…

  • Who your target customers are: You’ll know how to approach them (what kind of blogs they read, sites they visit, topics that they search online)
  • What your target customers want: You can carefully craft your value proposition and build a website that offers that kind of products or services they are looking for.
  • The bottom line is, it’s all about relevancy – if the products or services that you offer and matches your potential client’s preferences, then you’ll have leads which can be converted into customers.

But if you are saying that your customer is “everybody”, you are making it extremely difficult for your business to grow – nobody will identify with “everybody”.



This is the second most crucial part for the success of your Internet marketing strategies. Keyword choice is the most important part of a SEO campaign. Identifying the right keywords will not only help you know what are the keywords worth ranking for in search engines but will also make it easier for you to optimise your content efficiently. Choosing the right keywords for your business is a balance between the number of people searching for a particular keyword and the competition for that particular keyword. Once you have identified your target audiences, you’ll be able to understand how to target customers that are searching for your products or services and how much competition you have. Only then will you be able to make an informed decision on which keywords to focus on. This is why it is very important to conduct an accurate keyword analysis before implementing your Internet marketing strategies, even before setting up your website!

On my next blog, I’ll be writing about how to undertake a proper keyword analysis.


Well Crafted Website

Another foundation for a successful Internet marketing campaign is well-crafted website. Even if you have effective Internet marketing strategies in place… a bad website will turn users away. If your business website is difficult for the visitors to navigate or use, your prospective customers will get the sense that your website is somehow not a very reliable source for products or services that they are looking for. So you must understand that a well-crafted business website is very important because it serves as a catching basin of the results of your Internet marketing strategies!


Top-Notch Marketing Team

There are a lot of other factors to consider for a successful business online or off line, but one of the most important foundations of your Internet marketing campaign is having a great Internet marketing team that you can count on.

Of course every business owner knows that it is very important to put up together a great marketing team to spread the word about their product or services so that their prospective customers find out about and buy the products or services that they offer. There are few important skills that all of the members of the marketing team should have. These skills include: knowledge of marketing, a willingness to work hard and the ability to work as a team member.

You can either hire your Internet marketing team from your local area or outsource from global outsourcing companies online like oDesk and Elance. Another option you have is to hire a professional Internet marketing agency that will plan and execute the most effective Internet marketing strategies for your business.

Lastly, always keep in mind that as long as you build your Internet marketing foundation in these solid factors, you will someday reap the benefits of the opportunities that the Internet has to offer and potentially be more profitable than you can imagine!

Those are just the four most important Internet marketing foundations for small business owners to focus on. Do you have any other idea of a must-have Internet marketing foundation for a successful business online? Please share your thoughts on the comment section below! Thanks.

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