If you are a small business owner looking to grow your business using the Internet, it totally makes sense that you need your very own website where you can present your products and services.
But wait! Don’t rush!
For starters, if you are looking to build a new website for your business you might have already heard about Search Engine Optimisation (SEO). If you haven’t… then you are missing something a very important ingredient for your success!
It all begins with the words typed into a search box…
SEO is like a never-ending process that consists of multiple steps and enhancements that must be done in order to improve your website’s visibility in search engines. SEO is very essential for the success of almost every website. The majority of traffic coming to websites is brought in by search engines like Google, YahooSearch, Bing, etc . To how SEO works, you’ll have to learn first about ‘SEO KEYWORDS’ – one of the fundamental elements of a successful SEO campaign.
SEO Keywords: What is a Keyword?
Basically, an SEO keyword is the word that people type in search engines when they look for something in the Internet – product, service, information. So when someone uses a search engine, they type in one or more words describing what they are looking for. For instance, when someone is looking for information about Internet marketing, that person will type something like ‘Internet Marketing Strategies’ -these words or phrases are known as keywords.
Google will then shows a list of webpages, Search Engine Results Page, with content that relates to the SEO keyword used:
As shown on the SERPs above, those webpages that are included in the ranking are the ones which the high chances being visited by people who search for the keyword ‘Internet Marketing Strategies’. In plain words, for you to generate more visitors to your website you need to know how people are looking for the products, services or information that you offer, for you to make it easier for them to find you—otherwise, they’ll be visiting your competitors websites!
This is the main reason why developing a list of strong SEO keywords is one of the first and most important steps in any Internet marketing campaign. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign. Because keywords are foundational for all your other SEO efforts, it is well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organised for action!
The question is, how do you ensure that you have the best SEO Keywords that best describes your business?