Customers are looking for your services online! Can they find you?
Are you one of the many business owners who doubts the advantage of having a website and advertising your business on the Internet? You probably know small and large businesses that are successful without a website and the use of Internet advertising. Many of these businesses ask “Why do I need a website? I have been running my business for years and never needed one.” That may be a good argument and seem valid however times have changed.
Now more and more people are using the Internet to find products and services that you may be offering. This leads to business owners asking “What kind of a presence does my small business need on the Internet? Why do you need a website or a blog and how do I implement Internet advertising?”
Here just a few benefits of Internet advertising that come along with creating a usable website for your small business.
COMPETITION: If you aren’t on the Internet advertising your small business, consumers may have no choice but to buy from your competitor.
CONVENIENCE: You can treat your website as your new digital business card. Why? If your customers lost your printed business card then they can conveniently find you online. They will be able to get even more information about you and your business that could never fit on your printed business card. Just imagine if someone asks one of your customers for a recommendation. It would be great if your customer said, “I don’t have their business card but you can visit their website!”
BUILDING RELATIONSHIPS: You can find value in having an online presence by building relationships with customers using your website by publishing regular contents such as blogs, videos and sending your customers monthly emails or newsletters to stay in touch. Online marketing will generate leads while you are on vacation and will boost your sales even when you are busy delivering to another customer…How’s that for good customer service?
ADVERTISING: A website can be an inexpensive form of Internet advertising. With a website you can offer your customers much more information about your products or services than any other forms of advertising. Plus you have the freedom to make changes —seasonal or monthly changes reflected through photos,prices or video. The sky is the limit! You can send emails and publicise sales and special offers. What about an online limited offer? What a fantastic way of showcasing your business and keeping customers!
EXPANDING YOUR MARKET REACH: You may be a local small business marketing to your surrounding area. With Internet advertising via your website consumers across the country can find you and your product or service.
CREDIBILITY: Having a website is just a little part of doing business but it can make your small business BIG and seem more legitimate to your prospective customers. Why? Because you’ll automatically look more professional and increase your credibility! I’m sure you’ve heard a professional looking website provides you with your first chance at making a good impression with potential customers.
Next time when your customers ask for your website address maybe you should be telling them www.online-soon.com. After all, if all these people keep asking about your website then maybe it is time to get online!