You’re awesome at selling. You can sell houses, units, properties, apartments, appliances, insurance – you name it, you can sell it. But what you can’t do very well is juggle, and yet that seems to be all you’re doing these days. Balls are dropping all over the place as you scramble to balance your workload, marketing, home life, family life, and that elusive thing called free time.
You’re sick of being in catch-up mode. You want to get ahead. You want to be in control. You want to generate work while staying on top of the work you already have.
And you’re serious too. You understand that to achieve your desired goals you need to invest and be open to new ideas and technology that you know will further generate sales.
You run a business that you love, but you’re run off your feet. Your turnover is upward of one million dollars, and you want a marketing team that is one in a million.
You don’t want to put a marketing person on the payroll, you want to invest in timely, outsourced marketing projects – that gets results. You also want someone from that marketing team to be an ambassador for your brand, someone who will represent you at conferences, summits and online forums.
You’re willing to invest because you’re open to exciting, profit-increasing strategies.
Not everyone has it, but you do. That magic. That star factor. People are drawn to you. And you know that you can harness your brand to generate a healthy income. There’s one slight problem. You don’t know much about branding and online marketing, and you don’t have the time or inclination to learn from scratch. That’s where Charm marketing comes in. We’re your biggest fan.
Be online or you’ll be out of reach and out of mind
At Charm Marketing we relish the opportunity to work with committed and enthusiastic people and we don’t work with just anyone. In fact, we only work with a select number of clients each year. We do this so that we can offer personalised and result-driven services to a handful of clients, rather than a bunch of generic services to many clients.
Marketing consulting sessions are run on a monthly basis and are an important connection session, so that Charmaine Thring can get to know who you are and what your business is about. During the session she’ll provide marketing solutions that can be immediately implemented into your business to get results plus she will also follow you up to make sure you have taken action in your business with the motivation and tools that she provides you.
These sessions can take place face-to-face within the Gold Coast, via telephone or via Skype if you’re located elsewhere in Australia. Get in touch.
Our websites are graphically stunning and attractive, but that’s just the beginning. They’re also easy for customers to use, and they’re designed in a way to increase your leads and sales. Our websites are pretty, sure, but they’re so much more. At Charm Marketing we’ll take care of everything relating to your website. We’ll speak your language, and we’ll save you money while reducing all your headaches. Get in touch.
Done properly, online advertising can substantially increase your leads and sales. Online advertising such as Google Adwords, Re targetting, Facebook advertising and email marketing is different to traditional advertising and requires specialist knowledge to ensure that it doesn’t damage your brand. We are the online advertising specialists. Get in touch.
Most businesses incorrectly use social media as a tool to predominantly promote and sell their products and services, when they should be using it as a tool to predominantly connect and engage with their social community. As a result, their social media efforts actually backfire. At Charm Marketing we know exactly how social media works. We’ll set everything up for you, and we’ll show you how to shine online. Get in touch.
Charmaine manages a local and global team of first rate freelancers all experts in their own areas of online marketing. With 20 years’ experience in marketing and the last six spent specialising in outsourcing Charmaine ensures that you only need to have one point of contact to handle all of your marketing leaving you time to get on with what you do best.
Mani heads up a dynamic team of 20 web and design professionals who have worked alongside each other for 7 years. Specialising in stunning website that work to increase leads for your business and are easy to update ensuring that you are stay ahead of your competitors.
While other SEOs buy you links, Optimising focus a lot of manual hours on creating natural content that attracts quality links and effectively builds your online brand.
Combining a world-class level of technical on-page skills, knowledge and completely manual link-building solutions involving quality content created in-house. No lock-in contracts either.
Across all niches, new developments arise almost every day. Customers rely on your information to make important decisions. For customers to trust your products and services, you need to provide valuable and up-to-date content consistently.
The aim of having fresh content is to ensure that your audience will keep visiting your website since they find your content engaging, informational, and credible. Relevant content builds your site authority over other filler contents on the Internet.
Before posting any content, always follow these steps while refreshing information on your blog(s).
This step involves identifying relevant keywords in your niche for people to be directed to your article or blog when they use your search terms. Doing keyword research prior to writing will be a huge help.
This is the process of creating internal and external links to related articles, which is also beneficial for SEO (Search Engine Optimisation) purposes.
This is the implementation of the updated blog and tracking of audience engagement.
Now that you know the basics, it pays to know why it is important to have fresh content on your website.
Have you ever come across a site search that covers 70% of Google’s search results? For example, the search results for SlideShare provides all the slideshare.net affiliates, their profile on LinkedIn, Facebook, Twitter, Wikipedia, and Google Play Store among others.
For such exceptional results, the company only uses two simple tricks. First, creating a resource center from which people can acquire credible information across multiple platforms. Second, frequently updating their content to ensure it relates to the current trends and technological advancements.
Whether on social media posts or even App Stores, Google uses its search algorithm to determine what position to rank your site by collecting how frequently people visit, search or share your links.
When the audience comes across clear and informative content, they get the urge to click one of the related links inserted on the article. By refreshing your site contents, you have a better chance of creating a massive library. This can be done by having internal links to your recent and related items. When you do this, the audience learns more about your products and services, and are happy that they can easily access all the information under one roof. This creates an opportunity to turn interested visitors into engaged, loyal customers.
Content marketing is a continuous process. Other new companies in your niche consistently add fresh content to their sites in the form of social media posts, press releases, articles or blogs. With their new and fresh content already in the market, competition is high, and your old content slowly diminishes in value.
Soon enough, you find that your blog is no longer on the first page of Google (this is where your website and blogs should appear because people rarely click the other pages). However, by frequently updating posts, Google exposes your posts more by indexing your blogs to the first search results page making it easy for the interested audience to access your website.
Freshness gives your website, and products, more relevancy and opportunity to be frequently featured or shared on already established authority websites and social media platforms. Therefore, you should publish quality and exceptional content which will make you the favourite product social leader in your niche.
Often, life leaves many of us too busy to come up with fresh content regularly. What if you are going on a holiday? Will you let your competitors poach your customers because you cannot consistently create fresh content? The Charm Outsourcing family is always ready to help you as you enjoy a hustle-free vacation.
With our relatively competitive, reliable and unique content packages, we create informational and fresh content that competitors will find hard to defeat.
Contact us today and let us help you take your business to the next level!
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